This post shows you three examples of text effects you can use to call attention to key areas of content.

Your users aren’t reading! They’re skimming. Especially if your slides look like the one below. Go on! I dare you! Read the whole thing.





Example 1 – Size 

Example 2 – Font Weight

Example 3 – Color






Wrap it up to go!

People skim online text, they don’t read it top to bottom. It’s OK.  Just design for skimmers so they get the cream of your content. Without having to work for it.

Highlight your key points using color, weight, and size.

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